Business Research Methods, OXFORD University Press, ISBN: 978 983 47074 77. Edition First. ISBN 978 983 47074 77. Publisher: OXFORD University Press. In the process of business research, all types of data are gathered in order to better define the startup’s focus and to determine what products and services that customers really want. Business researchers utilize a variety of research methods to gather relevant data so that business enterprises can make educated decisions. If you want to expand your business, research can help you determine your odds of success. Business Research Methods.pdf - Free download Ebook, Handbook, Textbook, User Guide PDF files on the internet quickly and easily. Business Research Methods 6 6. Quantitative research methods: collecting and analysing quantitative data 6.1 Chapter Overview 6.2 Anticipating how the research design is affected by data collection and analysis tools 6.3 Recognising different types of data for analysis 6.4 Coding and Entering data for computer analysis.

Business Research Methods Pdf
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Updated June 13, 2018

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(14E00203) BUSINESS RESEARCH METHODS Objective of the course is to have a general understanding of statistics as applicable to business and its use in areas of management research. The Course addresses the methods of research with an emphasis on various stages that are necessary to obtain and process information to enable well informed decision-making.

Updated June 13, 2018

Staying on top of industry research is an integral part of a successful business. Whether a company’s looking for a new base of operations or a would-be entrepreneur wants to launch a first business, using the right business research methods can be the difference between success or failure. And, using the right research methods can still result in failure if the data isn’t current.

Business Research Methods Definition

Business research methods include many ways of gathering information about an industry, its competition or the opportunities available that are relevant to conducting research. Some methods include scouring the internet, collecting data at the library, interviewing customers, running surveys and focus groups. Each type of research has pros and cons, so it’s important to be aware of all the variations and their applications.

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Why You Need Business Research Methods

Using business research methods allow you, as a business owner, a potential start-up operator or even a would-be investor to make smart choices before real money is on the line. Think of it as testing footholds and anchors before scaling a mountain. Blind faith can cost you everything if you take the wrong steps, but moving forward with pragmatism and foresight can take you to the summit.

Risk-reduction is a huge benefit to doing well-executed business research. Understanding demographics, markets, opportunities, costs, benefits and client response can all have a huge impact on the best decisions for any project or business.

Understanding Quantitative Vs. Qualitative Research

Before delving into specific kinds of research, it’s important to understand basic premises between the two core types of research: quantitative and qualitative.

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An easy way to remember the difference is to think “quantity” for quantitative research. This is drill-down research that involves numbers – computational, mathematical, formulaic and statistical research. On the flip side, qualitative research is qualified in a way because it’s more of an overview or big-picture take that gives a sense of mood or overall impression, rather than digging into specifics. It hinges on things like people's feelings and consumer feedback.

Quantitative research seeks to quantify data – it’s a sampled perspective on research that can be projected in scale to reflect a larger group of society. When researchers conduct specific polls for political trends, that’s quantitative research. Each respondent has specific answers that are accumulated and parsed. Quantitative research is conclusive and definite; objective, not subjective.

On the other hand, qualitative research is best in exploratory phases. It’s open to interpretation as it’s more about feedback, emotions, body language and tone of voice or word choice. It’s often an unstructured or semistructured process that has guidelines for gathering information, but is not a definitive sampling that should be broadly assigned to a demographic or region.

Understanding Primary Vs. Secondary Research

Beyond qualitative and quantitative research, there’s also primary and secondary research. These two classifications refer to the way the research is completed.

Primary research is likened to field research. Anatomy drawing book pdf. It’s feet on the pavement, door-knocking, person-to-person kind of research that involves surveying, interviewing and observing the people providing the research data. What’s great about primary research is that the researchers control the dynamic. They come up with the questions, decide what input is relevant and whether it should go into the data pool.

What’s not great about this primary research is that it involves investing time and money to get it done. There’s also more margin for error. Anyone who’s ever watched some of the old 'West Wing' TV episodes featuring electoral polling knows that wording and timing dramatically affect the outcome of a survey. Ask the wrong way and it can be a leading question that gives you the result you’re hoping for, rather than an objective, untainted response.

Secondary research is considered desk research. It’s roll-up-the-sleeves time and poring over already-existing data in libraries, on the internet, in industry journals or information buried in your customer archives. The bonus in secondary research is that it’s already out there, you just need to dig it up. It’s often free or low-cost and can be terrific as preliminary or background research when trying to get the lay of the land or an initial understanding of a selected market.

But there’s a downside to secondary research, too. Like hand-me-down clothing, it’s not always a great fit. Likely, it has been gathered for a different purpose, with a demographic that’s not exactly what you’re going for. Maybe the questions are the same – would the respondents like later opening hours for doing their food shopping, for instance – but a crowd answering that question in San Francisco is a very different demographic than in Spokane, Washington.

Also, secondary research isn’t from today. Its shelf life is ticking down and it’s already out of date before you use it. It’s a 24/7 world, and information doesn't stay relevant for long. But if you’re working from your own data, that’s le

Business Research Methods Pdf